Ryan Barone is a creative director based in New York.
Focused on the worlds of fashion, beauty, and sustainability, Ryan offers a collaborative, interdisciplinary approach to a diverse scope of clients, embracing art and technology in service of authentic human connection.
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01.
MARC JACOBS, PRIDE 2023
Directed by Andres Burgos
02.
AUGUSTINUS BADER, THE ONE
Directed by Belle Smith
03.
R+COLOR, LAUNCH CAMPAIGN
Photographed by Nicolas Moore04.
THOM BROWNE, SWIMWEAR
Photographed by Richard Phibbs
05.
MARC JACOBS, TOLL-FREE CONFESSIONAL
06.
MARC JACOBS, DAISY EXPERIENTIAL
Installation by Flowerculttt
Photographed by Hunter Abrams
07.
MARC JACOBS, PERFECT EXPERIENTIAL + OPEN CASTING
Photographed by Grace Ahlbom
08.
GOOGLE, NEW YORK EXPERIENTIAL
Photographed by Leoder Sanchez
09.
GIORGIO ARMANI, VIRTUAL EVENT
Performance by Lauren Lovette
10.
MODERN MEADOW, VISUAL IDENTITY
Photographed by Robin Broadbent, Johannes Bauer, and Romain Lenancker
11.
TROYE SIVAN, EASY
Directed by Bardia Zeinali
12.
MAKEUP BY MARIO, IDENTITY + PACKAGING
13.
JUSTIN BIEBER, YUMMY
Directed by Bardia Zeinali
14.
H&M IN-STORE EXPERIENTIAL
New York, Los Angeles, Chicago
15.
DIOR MAGAZINE
Photographed by Zoe Ghertner
16.
VOGUE, ARIANA GRANDE
Directed by Bardia Zeinali
17.
PRADA, PARADOXE
Global Creator Playbook
18.
VOGUE, CAMP! THE MOVIE
Directed by Bardia Zeinali
19.
MARNI, SPRING SUMMER 2017
Photographed by Barbara Probst
20.
VOGUE ITALIA, SEPTEMBER 2017
Photographed by Willy Vanderperre21.
VOGUE ITALIA, MAY 2017
Photographed by Mario Sorrenti
22.
VALENTINO BEAUTY
Creator-Led Social Campaign
23.
FENTY BEAUTY, BRAND LAUNCH
Photographed by Inez + Vinoodh
Product Video by Spencer Higgins -
Google, Prada, Dior, Thom Browne, Marc Jacobs, Pat McGrath Labs, Augustinus Bader, Fenty Beauty, Amazon, Giorgio Armani, Justin Bieber, Makeup By Mario, Hawthorne, Marni, Miu Miu, Modern Meadow, Troye Sivan, Uniqlo, Valentino, Nike, The Estate of Jean-Michel Basquiat, Vogue, Bialetti, and others.
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Creative Direction, Branding + Identity, Art Direction, Creative Consulting, Brand Positioning, Design Systems, Creative Strategy, Naming, Talent + Partnerships, Social + Digital, Packaging Design, Experiential + Virtual
Marc Jacobs Pride
“Ballroom becomes a vehicle to give love and support and, as it always has done, to create moments of escape and fantasy from a world that is still persecuting and discriminating against the queer community.” — Dazed
Continuing the longstanding work with the brand, Ryan partnered with Marc Jacobs to bring their message of acceptance and self-expression to life over the course of several Pride campaigns and initiatives, beginning in 2022 with portraits and storytelling by Juergen Teller and Steve Mackey.
In 2023, a social-first documentary-style campaign filmed at The Center in New York brought the vibrant energy and rich history of New York's ballroom scene to the forefront just in time for Pride. Tapping into the cultural renaissance of ballroom culture, a trio of icons and newcomers to the scene –– Simone Tisci, SmokiiJai Jacobs of The House of Marc Jacobs, and Venus Balenciaga shared their stories and what moves them.
The following year, the brand would reaffirm it’s longstanding commitment to The Center, hosting a ball that put the spotlight on the community inside the The Center’s 13th Street space. A multi-category ballroom competition kicked off the night before the dance floor opened up to include everyone’s vibrant movement.
Press — Dazed
TEAM
ANDRES BURGOS
Kazu Katahira
Ayaka Nihei
JAKE MOORE
JUERGEN TELLER
STEVE MACKEY
KATIE GRAND
DIANE KENDAL
ANTHONY TURNER
MEI
YEAR
2022-2024
Augustinus Bader The One
To mark the 5th anniversary of Augustinus Bader's cult-favorite skincare line, Ryan created a flexible, 360 campaign –– cementing the brand's singular place in the beauty industry. Built upon an aspirational yet accessible brand manifesto, the narrative was amplified across all marketing touchpoints — from social to out-of-home billboards, on the street activations with Sephora to Heathrow.
Beyond the campaign, a series of testimonials from industry experts and longtime brand advocates like Karla Welch, Allure’s Michelle Lee, and British Vogue’s Sarah Harris furthered the platform’s authentic, emotionally resonant narrative through a personal lens.
TEAM
ALEXANDRA NATAF
BELLE SMITH
STELLA GREENSPAN
CHIHO OMAE
WARD
RYAN JENQ
AUDE ANGOT
YEAR
2023
R+Color Launch
Free of fragrance, gluten, PPD, resorcinol, formaldehyde, parabens and silicones — and influenced by a best-in-class collective of colorists — R+Color’s state-of-the-art range is designed for the most uncompromising salons with a focus on high performance, stylist wellness, and environmental sustainability.
Beginning in 2022, Ryan began working with the R+Co team to bring the brand’s sustainable vision of hair color to life through in-store materials, printed collateral, product focused imagery, and a 360 launch campaign that celebrated the brand’s modern formulas and bold colors.
TEAM
NICOLAS MOORE
RICHY KANDASAMY
NIKO LOPEZ
GARREN
YEAR
2023
Thom Brown Swim
Selected Press –– Hypebeast, WWD, V Magazine
TEAM
RICHARD PHIBBS
TOMO JIDAI
JEN MYLES
NICHOLAS DESJARDINS
YEAR
2022
Marc Jacobs Perfect Intense
TEAM
GRACE AHLBOM
MATT HOLMES
ANITA BITTON
YEAR
2021
Giorgio Armani Lip Power
Working closely with Armani Beauty and L'Oréal teams, Ryan lead the creative direction, design and development an immersive virtual event, custom website, user experience, event programming, and casting to support the product launch of Lip Power across digital touchpoints.
Attendees were ushered through a series of tightly curated, interactive experiences on the path to discovery their own definition of power. The event features a mixture of live and pre-recorded medications on power, including a beauty masterclass with celebrity makeup artist Molly R. Stern, an expressive dance performance by acclaimed choreographers and former principal ballerina at the New York City Ballet, Lauren Lovette, and an intimate roundtable discussion on empowerment featuring Barbara Palvin, Lauren Lovette, Meena Harris, and Cleo Wade.
YEAR
2021
Google Store
For the opening of the first ever Google Store, Ryan worked with the Google team to create and install a walkable version of Google Maps in the streets of New York’s Meatpacking District. To recreate the icons native to Google Maps, the out-of-home installation embraced oversized inflatables as directional blue dots with an attention-grabbing red destination pin placed outside of the flagship store indicating that you have arrived.
Beyond the experiential activation, Ryan consulted with Google on their role within the local Chelsea community, authentic engagement possibilities, and ways to become a better neighbor. This lead to a number of intimate actionable long-term programs by the company, from amplifying local businesses on social during the Tribeca Film Festiva to guided neighborhood photo walks with Google Pixel ambassadors.
YEAR
2020
Modern Meadow Visual Identity
YEAR
2020-2021
Troye Sivan Easy
In late 2020, Troye Sivan released a remix of his track Easy, enlisting Mark Ronson as producer, with additional vocals by Kacey Musgraves. Filmed in Nashville, the accompanying video tells a modern Bonnie and Clyde story of two heartbroken people on the run, escaping themselves as they tear through dimly lit motel rooms, bars, and city streets. Vogue called it “a dive bar dream.”
Press — Vogue, Pitchfork, Vulture
TEAM
BARDIA ZEINALI
MEL OTTENBERG
YEAR
2020
Makeup By Mario Identity & Packaging
Building a brand from the ground up for Mario Dedivanovic, dubbed “the makeup artist at ground zero of internet beauty culture” by The New Yorker, Ryan worked firsthand with the founder on a flexible identity system inspired by space age modernism and the artist’s own makeup kit and the need for simplicity and clarity in his fast-paced practice. Launched with a focus on the eyes first, Makeup By Mario debuted at Sephora exactly 20 years after he started his first job in beauty, working at a Sephora store in Manhattan.
Press — The New Yorker, Forbes, Allure, Harper’s Bazaar
YEAR
2020
Justin Bieber Yummy
To mark the release of Justin Bieber’s fifth studio album, Changes, Ryan teamed up with director Bardia Zeinali to create an over-the-top indulgent video for the lead single, “Yummy”. In place of sexual innuendo, the video transports Bieber to a 1980’s Miami inspired restaurant interior for an outlandish meal alongside a strange cast of dinner guests. To date, the video has over 800M views on YouTube.
In conversation with Billboard, chef Matty Matheson lauded the video’s “nostalgic” vibe, reminding him of the 1950s Jello-O mold era: “It’s such an iconic time where people would show up to someone’s house with a Jell-O mold with hot dogs in it and oddly put anything in Jell-O to make these sweet and savory molds. It’s all very picturesque and fake grand, all presentation, all sizzle, no steak, all filler, which is why the video is cute.”
Press — Billboard, Rolling Stone, E!
TEAM
BARDIA ZEINALI
KARLA WELCH
YEAR
2020
Dior Magazine
TEAM
BARON & BARON
YEAR
2018-2020
Ariana Grande In My Head
Ponytails sway in formation. Thigh-high boots perform complex choreography divorced from the body. Created to accompany Ariana Grande's 2019 Vogue cover, “In My Head” presents a complex glimpse into the minds of one of today’s preeminent pop icons.
Alone onscreen and without any elaborate scenery, Ryan worked with director Bardia Zeinali to capture the creative claustrophobia of being Ariana Grande — a glossy, surreal vision of a pop star reduced to her most iconic features.
Press –– Billboard, Dazed, Rolling Stone, Stereogum
TEAM
Bardia Zeinali
Jorden Bickham
YEAR
2019
Vogue Camp! The Movie
On the occasion of 2019’s Met Gala and it’s theme Camp: Notes on Fashion, Ryan partnered with Vogue and director Bardia Zeinali to craft an over-the-top homage to the history of camp. Envisioning the halls of the Metropolitan Museum of Art as varied sets of beloved genre classics –– paying homage to films such as Death Becomes Her, Clue, and Rocky Horror Picture Show.
Filmed, edited, and released on social in real-time, Camp! delivered a non-linear, star-studded narrative, providing an irreverent glimpse into the most exclusive fashion event of the year.
TEAM
BARDIA ZEINALI
DAVID JAMES WHITE
VOGUE
YEAR
2019
Marni Selected Campaigns
TEAM
JAMIE HAWKESWORTH
CAMILLA NICKERSON
JIMMY PAUL
DICK PAGE
BARBARA PROBST
LUCINDA CHAMBERS
TOM PECHEAUX
DUFFY
YEAR
2015-2018
Vogue Italia Editorial
YEAR
2017-2018
Vogue Italia September
TEAM
WILLY VANDERPERRE
OLIVIER RIZZO
LYNSEY ALEXANDER
TINA OUTEN
EMMA ROACH
YEAR
2017
Vogue Italia Reach Out & Touch
TEAM
MARIO SORRENTI
ALASTAIR MCKIMM
HOLLI SMITH
KANAKO TAKASE
YEAR
2017
Fenty Beauty Launch
TEAM
MARIO SORRENTI
ALASTAIR MCKIMM
HOLLI SMITH
KANAKO TAKASE
YEAR
2017
